How and why it works

A Daily Ritual of Connection 

Every morning (or any parting/anxious moment), the parent or caregiver and child can use their WITH YOU piece as part of a short, comforting goodbye ritual.

Together, they hold the necklace or clip-on and recite the meanings behind each charm. For example:

“A heart because I love you. A wand for a magical day. A pom-pom for fun, and a carrot in case you get hungry — but don’t eat this one!” Make sure to exaggerate your reminder with a smiley face. Reminding your child not to eat the fake fruit will really make them giggle!

This playful script creates a moment of presence and warmth before separation, helping the child feel grounded, connected, and reassured.

 

For many children, it's not the object alone that makes the difference; it's the meaning behind it. By taking a few moments to pause, connect and share this simple ritual every day, the necklace or clip-on becomes a tangible reminder of love, comfort and connection. Over time, it can become a familiar part of the daily routine, helping children approach separations with greater confidence and reassurance.

Throughout the day, the necklace or clip-on stays with the child (attached to a book bag, worn around the neck or kept inside the soft storage bag), offering tactile comfort, emotional support and a reminder:

“I am with you” 

 

Why it works  

This daily practice nurtures confidence, co-regulation, and a strong emotional bond. Our Toycessories® have been designed with emotional well-being and sensory comfort in mind. Together with the daily ritual, they offer a gentle way to support children by combining:

  • Symbolic strength: Each charm holds a special meaning (love, magic, fun, resilience,...).
  • Tactile comfort: Soft, varied textures offer soothing sensory input.
  • Affirmation ritual: The daily goodbye script becomes a grounding routine.
  • Predictability & trust: Children feel secure in a consistent, loving connection. 

Over time, as the ritual is repeated, the meanings become “embossed” in the child’s mind and heart, reinforcing the feeling that their parents' love is always with them.

 

Other applications  

Our Toycessories® were originally designed to support families and children who struggle with separation anxiety; however, through customer testing, we discovered that they can also help alleviate all sorts of childhood anxiety. 

Even when children deal with other types of anxiety, the principal concept, which is based on the importance of connection with their parents/carers and the safety they feel in that relationship, has the same effect. The more connected and held children feel, the less anxious they are. 

Please visit our community page where real families are describing how their Toycessories® helped their children overcome their anxiety.

 

When and how to introduce the Toycessory® 

You know your child and their needs best, but here is our suggestion on how and when to introduce your child to their Toycessory®.

Children thrive in routine and consistency, so before you introduce them to anything new, we recommend that you work on a steady and consistent routine. Once that is in place, you can discuss the concept with them, suggesting that you would like to give them a memento that always stays with them to remind them of your connection and how much you love them.

You can then visit our website together and they can design their bespoke Toycessory®. 

Once you receive your Toycessory®, you can open it together at home, practice the ritual together and see their face light up! 

You can then start using it whenever the need for affirmation arises. Be it at a parting moment, a moment of anxiety or uncertainty. We recommend that you use it at least once a day, as the more your child hears the words, the stronger their familiarity with those words becomes. 

Their Toycessory® will always function as a tangible reminder that when they are loved, they are never alone, and no matter how anxious they feel, your love will always be there to support them.

 

A JOINT OPERATION

An “apple” for their teacher

Our Toycessories® work best when children can keep them close when they are away from their parents. It is therefore important that your child’s teacher is understanding and supportive of your efforts to help your child through separation anxiety. 

With that in mind, we have put together a letter you can download and share with your child’s teacher that explains how our Toycessories® work and addresses any concerns we think they might have. We hope that after reading our “Teacher’s Guide”, they will understand and support this joint operation.